Rubis Mécénat cultural fund - Launch of Ndao Hanavao - Antananarivo, Madagascar

Ndao Hanavao
Third socio-cultural project by Rubis Mécénat cultural fund
Antananarivo, Madagascar


Rubis Mécénat announces its commitment for creation in Madagascar: 

☵ Launch of Ndao Hanavao an innovation and creation laboratory for social design in Antananarivo
☵ Support to Malagasy artist Joël Andrianomearisoa for Madagascar’s first pavilion at the Venice Biennale 2019 

Ndao Hanavao (Let’s Innovate) is a local initiative launched by Rubis Mécénat cultural fund in association with Vitogaz Madagascar (a Rubis Group subsidiary) in Antananarivo, Madagascar. It is the third socio-cultural project initiated by Rubis Mécénat cultural fund.
Ndao Hanavao is an innovation and creation laboratory set up by guest designers and young vocational trainees with artisans, engineers and local stakeholders. It strives to find viable long-term solutions focused on object design to the social problems facing the population in Madagascar living in insecurity. For its first edition, Ndao Hanavao invited The Polyfloss Factory, represented by the French designers Christophe Machet and Émile de Visscher, to establish and develop their Polyfloss machine concept in Antananarivo, in order to set up an ongoing incubation, experimentation and training laboratory aimed at the transformation of plastic waste, a major local issue. The Polyfloss Factory is an innovative plastic recycling process which draws its inspiration from candyfloss. It produces a flexible wool which can be used in different ways as a thermal insulator, as packaging, for decorative items, and also for textile/artisan purposes, moulding, and creating design pieces.The Ndao Hanavao laboratory hosts ten young Malagasy trainees in order to accompany them in the development of collaborative and commercial initiatives with local craftspeople with the Polyfloss wool.

NEWS 2019 
Ndao Hanavao invites artists and designers interested in experimenting with the Polyfloss wool produced in the laboratory :

☵ The first collaboration will feature Malagasy artist Joël Andrianomearisoa, who will create a work made entirely from Polyfloss wool to be exhibited at the Frac Réunion in September 2019
Joël Andrianomearisoa will also represent Madagascar’s first pavilion at the Venice Biennale 2019, with support from Rubis Mécénat cultural fund
Ndao Havanao is inviting French designer Laureline Galliot to come and explore Polyfloss wool in autumn 2019 and to create a number of digital drawings inspired by the project
☵ Further collaborations with Malagasy artists and artisans will be launched in 2019. An exhibition and a book will present this first series of creations and experiments in Madagascar in 2020


Within the context of its support to contemporary art, Rubis Mécénat cultural fund aims to develop lasting social art initiatives with the Group’s subsidiaries as a way of getting involved in the local communities and positioning itself as a social and cultural player in addition to the economic role the company plays within the countries.
Three socio-cultural projects exist today: the photography project Of Soul and Joy, in South Africa (since 2012), the art project InPulse in Jamaica (since 2015) and the social design project Ndao Hanavao, an innovation and creation laboratory for social design in Madagascar (since 2018).
These educational programmes function as creative platforms at the heart of local communities by offering to secondary school students as well as to out-of-school youth workshops led by recognised artists and general educational support classes so that they can acquire academic and artistic skills.
Rubis Mécénat’s commitment creates strong links of solidarity and trust. By going as close as possible towards those that are the furthest away from contemporary art, Rubis Mécénat reaffirms its belief in its educational and societal virtues. It does not only reach out to students, it also encourages the local community to enter into an active discourse around the visual arts.

Photo : Polyfloss wool, Ndao Hanavao laboratory, 2018 © Rijasolo