Bloomberg Philanthropies
France
Bloomberg Philanthropies works across 700 cities and 150 countries around five key areas: the arts, education, the environment, government innovation and public health. Its Bloomberg Connects app, created in 2019, gives free access to the digital guides of cultural institutions — museums, galleries, historic sites, botanical gardens - in more than 75 cities around the world. In 2024, the app launched in France, bringing together nearly 40 Parisian institutions and sites.
Bloomberg Philanthropies works across 700 cities and 150 countries around five key areas: the arts, education, the environment, government innovation and public health. Its Bloomberg Connects app, created in 2019, gives free access to the digital guides of cultural institutions — museums, galleries, historic sites, botanical gardens - in more than 75 cities around the world. In 2024, the app launched in France, bringing together nearly 40 Parisian institutions and sites.
domains
Museums
Innovation
Digital app
Philanthropy
For its launch in France in 2024, during the Olympic Games and then Art Basel Paris, l’art en plus orchestrated a large-scale awareness campaign among the cultural community and the wider public, in France and internationally. The goal: to establish Bloomberg Connects lastingly as an essential partner of French cultural institutions.
Our work:
– Communication strategy and awareness campaign
– Media-buying campaign and partnerships with the major national media
– Large-scale poster campaign in the Paris metro, the Gare du Nord and across the City of Paris