Agency

l’art en plus assists   patrons, philanthropists and private actors who are involved in supporting society and creation.   Our agency advises, builds and runs strategic corporate communication campaigns   in order to develop a strong positive image   and to reinforce reputation and influence.

Global Communication

We manage global communication for projects driven by private actors at an international level.

Thanks to a synergy of events, press campaigns, networking and social media, we build positive visibility and reputation. The agency acts as a consulting and communication platform, offering evaluations and benchmarks, brand strategies and engagement, activations, storytelling/experiences, partnerships, internal communication and mobilization.

Media Relations

We tailor each campaign with the goal of reaching a global scope and generating qualitative results. Campaigns encompass editorial contents, communication tools, media activations, media plans and partnerships. International media relations are administered from our Paris office, in order to closely track the impact of the message and reach international audience.

Social Media and e-Influence

We moderate our clients’ image on social networks and shape their digital communication in accordance with their ambitions. This encompasses supervising social media strategy, producing multimedia contents, editorial scheduling, community management, targeted advertising and mobilization of e-influencers. We organize pertinent and impactful messages to fluidly connect our clients with their audiences and their targets for the long term.

Public Relations and Networks

We facilitate meaningful encounters to establishing long-term projects and collaborations. For each project, we rally decision-makers, creative talents and influential figures from the worlds of culture, design/lifestyle, craftsmanship, luxury and economics, thus boosting positive ambassadorship.

Production

We dream up and supervise artistic projects in their entirety (concept, sourcing, artistic direction, partnerships, communication) by drawing from a pool of expert resources: exhibition curators, artistic directors, scenographers, artists, designers, editors, graphic designers, and audiovisual producers, amongst others.

 

Events

We organize creative, intimate and large-scale, events for our clients, identify the best service providers and coordinate with them. We also design content, experiences and artistic performances). The spectrum of organized events includes award ceremonies, public exhibition openings, private exhibition views, launches, soirées, dinners, conferences and talks.

Approach

Founded in 2009 by Virginie Burnet and Olivia de Smedt and based in Paris, l’art en plus advises and assists both companies and individual patrons who wish to develop creative endeavors and philanthropic involvement. These meaningful actions help create a distinctive identity within a competitive landscape and communicate a commitment to creativity.

We work on projects that are challenging, unique and embodied. Our client relationships are characterized by personal, direct and involved exchanges, in order to best utilize our expertise, high standards and creativity.

Shaped by professional experiences with brands and within the cultural ecosystem – compounded by an active network of professionals and tastemakers – we have sharpened our expertise around project development and influence. Mixing proactivity and talents, we heighten our clients’ image, sphere of influence and overall reputation.

Partners

Virginie Burnet

President, Founder

Virginie Burnet founded l’art en plus in 2009, combining her long-standing commitment to patronage and philanthropy with her passion for art and culture. She graduated from Sciences Po Paris, having studied law and art history, and began her career within the art market at auction houses. She spent over 15 fascinating years as the Head of Communication, Events and Media Relations at Hôtel Drouot (the famous French auction house), at the crucial crossroads between the worlds of art and market. For Parisian auctioneers, she managed international press campaigns timed with major auctions, and organized events for both collectors and the general public, respectively. She launched the first exhibitions in France curated by “personalities” from the art world, from gallerist Pearl Lam to collector Guillaume Houzé. She orchestrated charities and oversaw fundraising while still managing institutional communication. Enriched by this formative experience, she decided to devote herself to patronage and philanthropy and created l’art en plus in 2009. Over the past 25 years, Virginie has developed her expertise and built a powerful network that she puts at the service of clients and their projects.

Olivia de Smedt

Associate Director

Olivia de Smedt joined l’art en plus as Associate Director in 2013. She studied art history, English, cultural management and communication, which led her to work in artistic production and communication. Over several years, she coordinated projects spanning contemporary art, design and architecture in France and abroad, a collaborative endeavor with curators Gaël Charbau and Benjamin Loyauté. These projects brought her to Beijing - namely coordinating the largest exhibition within the first Beijing International Design Triennal at the National Museum of China - and to Seoul, where she showcased the emerging French scene at the SongEun Art Space with the Institut Français. In France, she was involved in the Biennale Internationale de Design in Saint-Etienne and helped showcase residents of the Fondation d’entreprise Hermès at the Palais de Tokyo in Paris. Olivia masters the production process as well as the development of strategies and communication for large-scale events. Her robust, wide network includes numerous tastemakers within the world of art and design. She is also an associate of the publishing house JBE Books.

Team

Chloé Villefayot

Project and Communications Manager

After finishing the Hypokhâgne – Khâgne (a competitive two-year program in France specialized in the humanities and social sciences), Chloé Villefayot completed a double curriculum in art history and English at ICP-Paris, followed by two masters degrees in Cultural Management at Icart-Paris and at Università Ca’ Foscari in Venice (in partnership with ESCP Europe). After working as Head of Communication, Publications and Public Relations for the French photography fair fotofever, Chloé joined l’art en plus. She consults with clients about artistic project production and digital communication; she coordinates media relations and campaigns in France and internationally.

Anne-Lise Dudragne

Project and Communications Manager

Anne-Lise Dudragne graduated from Université Lyon II with a specialization in political science and English; she also studied at Göteborgs Universitet in Sweden. She received her masters in public and private cultural administration from IECI in Versailles. She has previously worked on international and socio-cultural projects of patrimonial importance, as well as literary and theater festivals and music festivals. At the agency, she coordinates the corporate and digital communication for multiple projects, as well as the media relation campaigns in France and internationally.

Amandine Legrand

Project and Communications Manager

Having graduated from ISC Paris with a specialization in management for creative and cultural industries, and from the Sorbonne with a focus in art history, Amandine Legrand has since been steeped in the world off philanthropy. She confirmed her passion for contemporary creation working at the Amis du Palais de Tokyo. For four years, she orchestrated events for the ADIAF (Association pour la Diffusion Internationale de l’Art) alongside its President (this included organizing events related to the prestigious Prix Marcel Duchamp.). At the agency, Amandine coordinates corporate and digital communication strategy, as well as media relations in France and internationally, for multiple projects. She also puts her active network of cultural tastemakers at the service of clients.

Mathieu Cénac

Exhibition, production and edition consultant

After a degree in History of Art and a post degree in cultural management in Paris (France), Mathieu Cénac started as Collection Manager at Fondation Cartier pour l’art Contemporain (Paris-FR). Then during five years, he worked at Galerie Yvon Lambert (Paris-FR) as Artist Liaison with a group of key artists and as Art Fair Manager, in the meantime he developed hand by hand with Yvon Lambert, his bibliophilia collection. When Yvon Lambert closed the gallery in 2014, Mathieu Cénac moved to London as Studio Manager for the international artist Adel Abdessemed. Back in Paris, he was in charge of sales and developement of contemporary art between 2017 and 2020 for the pretigious and age-old French porcelain manufacture : Sèvres. Simultaneously of his activities in the contemporary art world, Mathieu Cénac co-found in 2011 the publishing house JBE Books who publish books at a digital age, in the fields of arts, humanities and poetics ; with international artists and authors for a worldwide distribution.

Inès Piat

Digital Communications and Media Relations Assistant

Inès Piat is following a Master’s degree at the School of Public Affairs of Sciences Po Paris, specialized in Cultural Affairs. She has started exploring different facets of the international cultural sector thanks to experiences in France, Germany and the United States. More recently, she worked as intern at the Boston Museum of Fine Arts, within the Traveling Exhibitions Department, and worked with the Thanks for Nothing team in preparing its Arts, Sustainability and Commitment Symposium 2020. At the agency, she coordinates digital communication and participates in developing media relations campaigns.