Agency

l’art en plus assists   patrons, philanthropists and private actors who are involved in supporting society and creation.   Our agency advises, builds and runs strategic corporate communication campaigns   in order to develop a strong positive image   and to reinforce reputation and influence.

Global Communication

We manage global communication for projects driven by private actors at an international level.

Thanks to a synergy of events, press campaigns, networking and social media, we build positive visibility and reputation. The agency acts as a consulting and communication platform, offering evaluations and benchmarks, brand strategies and engagement, activations, storytelling/experiences, partnerships, internal communication and mobilization.

Media Relations

We tailor each campaign with the goal of reaching a global scope and generating qualitative results. Campaigns encompass editorial contents, communication tools, media activations, media plans and partnerships. International media relations are administered from our Paris office, in order to closely track the impact of the message and reach international audience.

Social Media and e-Influence

We moderate our clients’ image on social networks and shape their digital communication in accordance with their ambitions. This encompasses supervising social media strategy, producing multimedia contents, editorial scheduling, community management, targeted advertising and mobilization of e-influencers. We organize pertinent and impactful messages to fluidly connect our clients with their audiences and their targets for the long term.

Public Relations and Networks

We facilitate meaningful encounters to establishing long-term projects and collaborations. For each project, we rally decision-makers, creative talents and influential figures from the worlds of culture, design/lifestyle, craftsmanship, luxury and economics, thus boosting positive ambassadorship.

Production

We dream up and supervise artistic projects in their entirety (concept, sourcing, artistic direction, partnerships, communication) by drawing from a pool of expert resources: exhibition curators, artistic directors, scenographers, artists, designers, editors, graphic designers, and audiovisual producers, amongst others.

 

Events

We organize creative, intimate and large-scale, events for our clients, identify the best service providers and coordinate with them. We also design content, experiences and artistic performances). The spectrum of organized events includes award ceremonies, public exhibition openings, private exhibition views, launches, soirées, dinners, conferences and talks.

Approach

Founded in 2009 by Virginie Burnet and Olivia de Smedt and based in Paris, l’art en plus advises and assists both companies and individual patrons who wish to develop creative endeavors and philanthropic involvement. These meaningful actions help create a distinctive identity within a competitive landscape and communicate a commitment to creativity.

We work on projects that are challenging, unique and embodied. Our client relationships are characterized by personal, direct and involved exchanges, in order to best utilize our expertise, high standards and creativity.

Shaped by professional experiences with brands and within the cultural ecosystem – compounded by an active network of professionals and tastemakers – we have sharpened our expertise around project development and influence. Mixing proactivity and talents, we heighten our clients’ image, sphere of influence and overall reputation.

Partners

Virginie Burnet

President, Founder

Virginie Burnet founded l’art en plus in 2009, combining her long-standing commitment to patronage and philanthropy with her passion for art and culture. She graduated from Sciences Po Paris, having studied law and art history, and began her career within the art market at auction houses. She spent over 15 fascinating years as the Head of Communication, Events and Media Relations at Hôtel Drouot (the famous French auction house), at the crucial crossroads between the worlds of art and market. For Parisian auctioneers, she managed international press campaigns timed with major auctions, and organized events for both collectors and the general public, respectively. She launched the first exhibitions in France curated by “personalities” from the art world, from gallerist Pearl Lam to collector Guillaume Houzé. She orchestrated charities and oversaw fundraising while still managing institutional communication. Enriched by this formative experience, she decided to devote herself to patronage and philanthropy and created l’art en plus in 2009. Over the past 25 years, Virginie has developed her expertise and built a powerful network that she puts at the service of clients and their projects.

Olivia de Smedt

Associate Director

Olivia de Smedt joined l’art en plus as Associate Director in 2013. She studied art history, English, cultural management and communication, which led her to work in artistic production and communication. Over several years, she coordinated projects spanning contemporary art, design and architecture in France and abroad, a collaborative endeavor with curators Gaël Charbau and Benjamin Loyauté. These projects brought her to Beijing - namely coordinating the largest exhibition within the first Beijing International Design Triennal at the National Museum of China - and to Seoul, where she showcased the emerging French scene at the SongEun Art Space with the Institut Français. In France, she was involved in the Biennale Internationale de Design in Saint-Etienne and helped showcase residents of the Fondation d’entreprise Hermès at the Palais de Tokyo in Paris. Olivia masters the production process as well as the development of strategies and communication for large-scale events. Her robust, wide network includes numerous tastemakers within the world of art and design. She is also an associate of the publishing house JBE Books.

Team

Amandine Legrand

Project manager and communications officer

Having graduated from ISC Paris with a specialization in management for creative and cultural industries, and from the Sorbonne with a focus in art history, Amandine Legrand has since been steeped in the world off philanthropy. She confirmed her passion for contemporary creation working at the Amis du Palais de Tokyo. For four years, she orchestrated events for the ADIAF (Association pour la Diffusion Internationale de l’Art) alongside its President (this included organizing events related to the prestigious Prix Marcel Duchamp.). At the agency, Amandine coordinates corporate and digital communication strategy, as well as media relations in France and internationally, for multiple projects. She also puts her active network of cultural tastemakers at the service of clients.

Marion Gardair

Project manager and communications officer

Marion Gardair holds a joint degree in Communication and Language Sciences from the Sorbonne Nouvelle University in Paris and the University of Ottawa, Canada. During her time working in Parisian PR agencies, Marion led a number of projects in the cultural, design and lifestyle fields. As an institutional communication specialist, she worked alongside cultural events, brands, creative studios and independent publishing houses to develop their visibility on French and international markets. At l’art en plus, Marion coordinates the strategies, both corporate and digital, of several clients. She puts her active network of journalists and influencers of the arts and cultural industries at the service of her clients’.

Mathieu Cénac

Exhibition, production and edition consultant

After a degree in History of Art and a post degree in cultural management in Paris (France), Mathieu Cénac started as Collection Manager at Fondation Cartier pour l’art Contemporain (Paris-FR). Then during five years, he worked at Galerie Yvon Lambert (Paris-FR) as Artist Liaison with a group of key artists and as Art Fair Manager, in the meantime he developed hand by hand with Yvon Lambert, his bibliophilia collection. When Yvon Lambert closed the gallery in 2014, Mathieu Cénac moved to London as Studio Manager for the international artist Adel Abdessemed. Back in Paris, he was in charge of sales and developement of contemporary art between 2017 and 2020 for the pretigious and age-old French porcelain manufacture : Sèvres. Simultaneously of his activities in the contemporary art world, Mathieu Cénac co-found in 2011 the publishing house JBE Books who publish books at a digital age, in the fields of arts, humanities and poetics ; with international artists and authors for a worldwide distribution.

Marine Le Bris

Press Officer

Following a diploma from the IFM (Institut Français de Presse) and a Master’s Degree from the EAC in Cultural Projects Management, Marine Le Bris has gained, over the past ten years, significant experience in the fields of communications through her various collaborations with cultural institutions in public and private sectors, such as the Musée d’Art Moderne de Paris, the Collection Société Générale and the RMN-Grand Palais. During her five years working as press officer for the agency Claudine Colin Communication, she was in charge of press relations for cultural events and institutions such as FIAC, the Fondation d’entreprise Galeries Lafayette, the Collection Lambert or La maison rouge – Fondation Antoine de Galbert.

Alice Houée

Communications and project lead

Alice holds a Bachelor’s degree in Art History and a Master’s in Arts Management from the EAC School in Paris. Prior to joining l’art en plus, she worked for galleries and cultural consulting firms, where she co-led the communications and organization of contemporary arts events for clients such as Studio Marant, Parcours Saint Germain and Bureau Tikkoun. Alice coordinates the agency’s digital communications strategy and media campaigns for several of our clients.

Marine Brancq

Project and Communication Manager

Art and fashion form the backbone of Marine Brancq’s career path. She completed her education in applied arts with a Bachelor’s degree in Fashion Marketing & Communication before joining l’art en plus in parallel with a master’s degree at the EAC. Trilingual in French/English/Spanish, Marine has lived in Barcelona and Munich. Her professional experiences working with luxury and design brands and in galleries have allowed her to consolidate her skills in the field of marketing and communication but also to refine her sensibility for visual arts.