Laure-Tiberghien-Ray-3-2018-Courtesy-of-the-artist-and-Lumiere-des-roses-gallery — Laure Tiberghien, Ray #3, 2018. Avec l’aimable autorisation de l’artiste et de la galerie Lumière des roses

Francois-Xavier Gbre, Cite Sinacaci #1, Akouedo, Cocody, Abidjan, 2013. Courtesy de l’artiste et de la Galerie Cecile Fakhoury (Abidjan, Dakar, Paris) — François-Xavier Gbré, Cité Sinacaci #1, Akouédo, Cocody, Abidjan, 2013. Courtesy of the artist and the Galerie Cécile Fakhoury (Abidjan, Dakar, Paris)

Tomas Saraceno - Performance de l’Aérocène Explorer — Tomás Saraceno Performance de l’Aérocène Explorer, 2017 Photo : Joaquin Ezcurra, 2017, sous licence Creative Commons par Aerocene Foundation 4.0

Poulomi Basu. Serie Centralia, 2010 – aujourd’hui. Avec l’aimable autorisation de l’artiste — Poulomi Basu. From the Centralia series, 2010 – present. Courtesy of the artist

Paul Nadar, Sarah Bernhardt dans Pierrot assassin, vers 1883 BnF, département des Estampes et de la photographie

Vue-de-l’exposition-«-Days-are-Dogs-»-Carte-Blanche-a-Camille-Henrot-Palais-de-Tokyo-2017-©-Aurelien-Mole — Vue de l'exposition « Days are Dogs », Carte Blanche à Camille Henrot, Palais de Tokyo 2017 © Aurélien Mole

Fondation Louis Roederer

Created in 2011, the Fondation Louis Roederer upholds the patronage policy of the Maison Louis Roederer and rewards developing talents through prizes and support in several disciplines.

Domain

Corporate foundation

Photography

Contemporary Art

Literature

Cinema

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l’art en plus advises Fondation Louis Roederer since 2015.

CASE STUDY

The Fondation Louis Roederer was created in 2011 to carry out Maison Louis Roederer’s patronage policy. The initiative was prompted by Maison Louis Roederer discovering the Bibliothèque nationale de France’s collection of photographs in 2003. As a “Grand Mécène de la Culture” in France, the Fondation has confirmed its commitment to photography by supporting major exhibitions at the Grand Palais and the Palais de Tokyo. The Fondation Louis Roederer supports emerging talents through prizes and sponsorships in several fields: photography (the Bourse de la Recherche Photographique de la BnF and the Prix Découverte Louis Roederer at the Rencontres d’Arles), film (two Prix de la Révélation in partnership with the Semaine de la Critique in Cannes and the Deauville American Film Festival) and literature (the Prix du Café de Flore).

The Fondation Louis Roederer reached out to l’art en plus in 2015 in order to become more identifiable and to make its patronage actions more visible. With the foundation’s teams, the agency designed a long-term communication strategy to position and promote its patronage, bring to life its achievements throughout the year and organized events to bring the foundation exposure via journalists and cultural influencers. l’art en plus steers the foundation’s media relations in France and internationally across its different fields of intervention: visual arts, photography, film and literature. The agency also coordinates all its public relations events (exhibition openings, private VIP visits, gala dinners) throughout the year.