l’art en plus advises Fondation Louis Roederer since 2015.
The Fondation Louis Roederer was created in 2011 to carry out Maison Louis Roederer’s patronage policy. The initiative was prompted by Maison Louis Roederer discovering the Bibliothèque nationale de France’s collection of photographs in 2003. As a “Grand Mécène de la Culture” in France, the Fondation has confirmed its commitment to photography by supporting major exhibitions at the Grand Palais and the Palais de Tokyo. The Fondation Louis Roederer supports emerging talents through prizes and sponsorships in several fields: photography (the Bourse de la Recherche Photographique de la BnF and the Prix Découverte Louis Roederer at the Rencontres d’Arles), film (two Prix de la Révélation in partnership with the Semaine de la Critique in Cannes and the Deauville American Film Festival) and literature (the Prix du Café de Flore).
The Fondation Louis Roederer reached out tol’art en plus in 2015 in order to become more identifiable and to make its patronage actions more visible. With the foundation’s teams, the agency designed a long-term communication strategy to position and promote its patronage, bring to life its achievements throughout the year and organized events to bring the foundation exposure via journalists and cultural influencers. l’art en plus steers the foundation’s media relations in France and internationally across its different fields of intervention: visual arts, photography, film and literature. The agency also coordinates all its public relations events (exhibition openings, private VIP visits, gala dinners) throughout the year.