Fondation Bettencourt Schueller

l’art en plus advised the Fondation Bettencourt Schueller regarding its cultural patronage actions from 2017 to 2021.

CASE STUDY

A family-run philanthropic foundation, the Fondation Bettencourt Schueller spotlights, supports and valorizes the talent pool imagining the world of tomorrow in three sectors: life sciences, culture and solidarity. Since its creation, it has awarded more than 594 prizes to laureates and provided support for more than 1,000 projects.

The foundation has been the chief patron of arts and crafts in France for more than 20 years, thanks to the Prix pour l’intelligence de la main® and its eponymous program. The foundation has also shown its commitment over 30 years to choral music, through its Prix Liliane Bettencourt pour le chant choral, created in partnership with the Académie desbeaux-arts.

In 2016, the foundation called on l’art en plus to further promote its pioneering and longstanding commitment to culture and to give a greater visibility to its prize-winners and project leaders. l’art en plus has designed a new, more ambitious and embodied institutional communication and media strategy. The agency enriched and modernized its messages and communication tools, organized meetings and collaborations with the prescriptive media, generating numerous in-depth articles and enabling the foundation to better share its vision and values. By supporting the foundation for its partnerships abroad – notably at Villa Kujoyama in Japan and for the Homo Faber exhibition at the Architecture Biennial in Venice in 2018 – l’art en plus laid the foundation for international development. 

Over the past five years, more than 1,600 media reports have highlighted the value of cultural sponsorship and its project leaders.