Fondation Bettencourt Schueller
A family philanthropic foundation, the Fondation Bettencourt Schueller reveals, supports and champions the talents who imagine the world of tomorrow across three fields: life sciences, culture and solidarity. The leading patron of the crafts in France for more than twenty years, through the Prix pour l'intelligence de la main®, it is also a long-standing supporter of choral singing, with the Prix Liliane Bettencourt created with the Académie des beaux-arts.
domains
Philanthropy
Prize
Art and Crafts
Design
Choral music
Societal actions
Innovation
From 2017 to 2021, l’art en plus supported the Foundation’s cultural patronage to highlight its pioneering commitment and give greater visibility to its laureates. The agency built an ambitious and embodied institutional communication strategy, modernised its messaging and tools, and developed relations with tastemaking media. Drawing on the Foundation’s actions in France (the exhibition for the Prize’s 20th anniversary at the Palais de Tokyo) and abroad (the Villa Kujoyama in Japan, the Venice Architecture Biennale, the Homo Faber exhibition in Venice), it also supported the growing momentum of its international communication.
Our work:
– Institutional communication strategy and media activations
– Modernisation of the messaging and overhaul of the communication tools
– Relations with tastemaking media and influence
– Development of international communication