Simulation du projet Datasculpture pour le Prix MAIF pour la sculture 2022, courtesy de l’artiste Emilie Perotto
Simulation du projet Datasculpture pour le Prix MAIF pour la sculture 2022, courtesy de l’artiste Emilie Perotto
Marion Roche, Je viens de te voir en reve, 2022 © Laurent GUICHARDON/MAIF
Marion Roche, Je viens de te voir en reve, 2022 © Laurent GUICHARDON/MAIF
Impression 3D en béton, test pour le projet Internes © Grégory Chatonsky et Goliath Dyèvre, 2020
INTERNES, simulation du projet pour le Prix MAIF pour la sculpture © Grégory Chatonsky et Goliath Dyèvre, 2020

Prix MAIF pour la sculpture

(since 2014)
For over a decade, MAIF (major French insurance company) has supported con-temporary creation.

Domain

Corporate sponsorship

Art Award

Corporate Art Collection

Contemporary Art

Innovation

l’art en plus produces and coordinates the Prix MAIF pour la sculpture since 2014.

CASE STUDY

As part of MAIF’s cultural patronage policy, the Prix MAIF pour la sculpture spent 10 years supporting emerging artists.

In 2014, MAIF reached out to l’art en plus to develop and better position their award dedicated to a first experience of the bronze practice. After been exhibited in Paris, each winner worked for a year in close collaboration with a foundry to learn the exceptional “savoir faire” directly from expert craftsmen. The 12 successive winners have included Françoise Petrovitch, Elsa Sahal, Vincent Mauger, Nicolas Milhé, Florian Viel, Angelika Markul…

In 2019, MAIF asked l’art en plus to completely rethink the prize for a more contemporary and innovative position, in response to new societal developments and new artistic practices. The prize now includes full support for producing a sculpture using innovative technologies such as artificial intelligence, 3D printing, robotics, etc. After rewarding the winning project of Grégory Chatonsky and Goliath Dyèvre in 2020, the Prix MAIF is awarded to Marion Roche in 2021.

For the past 8 years, l’art en plus has been driving the organization and communication strategy around the Prix MAIF pour la sculpture in collaboration with the patronage team at MAIF (one of the main insurance group in France): general coordination (call for applications, administration of the received applications, organization of the juries), management of relations with artists and partners, creation and production of the prize-giving ceremony in a Parisian cultural institution, 360° communication, media activations and plans, public relations, support and coordination of the production of the sculpture, the catalogue. The agency also ensures the digital presence of the Prix MAIF pour la sculpture: communication, e-influence and social networks.

Since 2014, the agency has overseen 10 laureates and 38 finalists, selected more than 1,200 applications, led 9 juries made up of notable personalities and professionals from the art world, organized 8 awards ceremonies held in different Parisian venues (Institut du Monde Arabe, Palais de Tokyo, Palais de la Découverte, etc.) and assisted with the production of 15 bronze sculptures with 4 art foundries. Since 2020, l’art en plus and MAIF venture into the world of innovation and new technologies.