Orient Express & Fonds de dotation Orient Express
A cosmopolitan icon for more than 130 years, Orient Express (Accor group) embodies a timeless luxury, reinvented today in the restoration of the train's 17 historic carriages and in a collection of hotels. In parallel, the Fonds de dotation Orient Express, created in 2018, preserves and promotes the heritage attached to the famous train and produces ambitious exhibitions, including two with the Rencontres d'Arles (2021 and 2024) and one at the Villa Médicis for Orient Express's 140th anniversary.
domains
Arts and craft
Art
Environmental transition
Education
Patronage
Design
Orient Express – cultural strategy consulting (2022–2024)
To support the train’s restoration ahead of its commercial launch, l’art en plus designed a cultural programming strategy combining the promotion of an exceptional experience with a heritage approach open to the wider public.
– “Reveal” strategy for the key stages of the project
– Creation of editorial content showcasing the archives
– Partner sourcing
– Setting up of an educational partnership with the École des Arts Décoratifs
Fonds de dotation Orient Express – communication (2021–2024)
l’art en plus supported the reach of this heritage and the promotion of its exhibitions, in France and internationally.
– Communication and media relations, in France and internationally
– Promotion of the heritage and the exhibitions
– Support for the partnerships (Rencontres d’Arles, Villa Médicis)