The Lab’Bel Arts and Cultural Fund is a laboratory of ideas and impertinent innovation of the Bel Group, dedicated to support the arts and to organize exhibitions and artistic events throughout France and Europe.
Corporate Art Collection
l’art en plus advises Lab’Bel since 2019.
The Lab’Bel Arts and Cultural Fund was created in 2010 to support contemporary art. The activities of this laboratory of ideas and impertinent innovation are shared between the development of a contemporary art collection – now on long-term loan at the Musée des Beaux Arts in Dôle – and the organization of exhibitions and artistic events throughout France and Europe. Lab’Bel is also behind a series of performative multidisciplinary projects ranging from modernist architecture to poetry or music. In parallel, Lab’Bel is responsible for a number of publications and artist’s editions, including for example The Laughing Cow® Collector’s Edition Box, created every year by a different contemporary artist, in close collaboration with the Bel team, giving rise to a range of research and experimentation. Laurent Fiévet and Silvia Guerra are respectively the director and artistic director.
After accompanying the presentation of 3 editions of The Laughing Cow® Collector Boxes at the FIAC, the 2nd part of the 3 Easy Pieces series with conceptual artist David Horvitz at the Venice Biennale in 2019 and the celebration of Lab’Bel’s 10th anniversary in 2020, l’art en plus piloted the media coverage of Elle rit, an exhibition event at the Palais de Tokyo. Produced as part of the 100 years of The Laughing Cow, it brings together works by eight artists who have collaborated since 2014 on the Collector’s Box project (Thomas Bayrle, Mel Bochner, Daniel Buren, Wim Delvoye, Hans-Peter Feldmann, Jonathan Monk, Karin Sander and Rosemarie Trockel).