l’art en plus advises Audi France and Audi talents since 2016.
Since 2007, Audi talents, a program of Audi France, has supported emerging visual artists in the fields of plastic arts, design, applied arts, music and image, digital arts and audiovisual productions. The program provides artists with the financial means (a 70,000 euros endowment per artistic project) plus the support of a curator and dedicated teams to enable them to design, produce and exhibit their project. Since its creation, Audi talents has provided support for 44 artists and produced more than 40 cultural events. In 2019, Audi talents joined forces with the Palais de Tokyo to give the program a new élan. For six years – from 2012 to 2019- Audi talents also co-produced the “Weekend des Musiques à l’image” at the Philharmonie de Paris, which welcomed renowned figures like Alexandre Desplat, Bertrand Tavernier, Terence Blanchard, Gabriel Yared and Michel Legrand.
In 2016, Audi France contacted l’art en plusto help them celebrate the program’s 10-year anniversary, develop visibility and increase their reputation and influence within the cultural and creative communities. In 2017, l’art en plus designed communication and media strategies to celebrate the 10th anniversary of the program and to inaugurate the Galerie Audi talents, an ephemeral exhibition space in Paris. The agency also took on public relations events, dinners and networking soirées. Since then, l’art en plus helped Audi France rethink their Audi talents program and coordinate media activations and PR. The agency also advised the company for their weekend-long event “Musiques à l’image” at the Philharmonie in both 2017 and 2018.
l’art en plus has contributed to making Audi talents a referential cultural program and an influential player within the sphere of creative innovation. The agency provided positive and expert communication for the brand.