Diptyque & Fondation Diptyque
A pioneering perfume house born in 1961 of the meeting of three multidisciplinary artists, Diptyque is a forerunner of an art of living through the senses. From its origins, it has affirmed the power of creativity by multiplying collaborations with artists. In 2025, this commitment took shape with the creation of the Fondation Diptyque, dedicated to art and nature.
domains
Art
Education
Gardens
Corporate foundation
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Since 2020, l’art en plus has supported Diptyque on its major artistic projects and the creation of its corporate foundation – milestones that have affirmed its positioning as a cultural and committed brand.
Diptyque – 60th anniversary exhibition, Paris 2021
For its anniversary, Diptyque paid tribute to its three founders with Voyages immobiles – Le Grand Tour, an exhibition conceived with curator Jérôme Sans, bringing together nine international artists including Hiroshi Sugimoto, Gregor Hildebrandt, Ange Leccia and Johan Creten, and extended through the creation of five limited-edition works linked to scent.
– Strategy and positioning, curator sourcing, co-conception of the exhibition
– Coordination of the exhibition’s production and of the limited-edition works with the artists
– Media relations and influence, in France and internationally
– Public relations and events
Diptyque – carte blanche at Art Basel Paris 2023
For its first participation in Art Basel Paris, Diptyque gave a carte blanche to Joël Andrianomearisoa, exploring imagination, travel and scent.
– Partnership with Art Basel Paris, strategy and narrative
– Production coordination with the artist’s studio
– Media relations and public relations, in France and internationally
Fondation Diptyque – creation announced in February 2025
l’art en plus supported the strategic thinking and the creation of the Fondation Diptyque, dedicated to art and nature.
– Strategic support
– Identification of key partners and development of the programmes
– Development of the cultural brand platform, narrative and positioning
– Project engineering and partner coordination
– Communication strategy, media relations and influence, in France and internationally