l’art en plus advises SAM Art Projects and Sandra Hegedüs, since 2016.
Born in Brazil, Sandra Hegedüs belongs to a new generation of collectors who, in recent years, have established themselves on the international scene, creating philanthropic projects across global territories and bolstering up-and-coming talents. In 2009, Sandra Hegedüs created SAM Art Projects, a non-profit organization with a three-pronged approach to supporting creativity: the 20,000-euro SAM Prize, awarded each year to a French artist presenting a project for a foreign country, outside Europe and North America (15th edition to come, and a new section has been launched in 2022 with the Villa Arson), the SAM residencies (which have enabled more than 20 artists from 19 countries to be welcomed and exhibited in France) and the cartes blanches.
In 2022, Sandra Hegedüs renewed the residencies that were suspended in 2020 due to the health situation, and announced two new projects: a 3-year partnership with Un été au Havre and a residency program starting in 2024, conceived as a prelude to the opening of La Collective, the future Thanks for Nothing art and solidarity center to be built on the former site of the Saint Vincent de Paul hospital.
Sandra Hegedüs is regularly entrusted with Cartes Blanches, in which she shares and highlights her personal favourites for artists chosen through her encounters and discoveries. These off-site exhibitions enable artists, often young or more established, to show their work and be discovered or rediscovered by professionals, collectors and institutions.
In 2016, Sandra Hegedüs called on l’art en plus to develop the program’s reputation in France and abroad and to bring more visibility to the artists. Since then, the agency has been managing communications and media relations for SAM Art Projects, generating wide-ranging coverage and highlighting the program and its founder: through feature articles, interviews and reports in mainstream media in France and internationally. The agency also advises SAM Art Projects regarding public relations, awards, charities and events and manages its Instagram account.