After celebrating its 5th anniversary in 2022, the Fondation d’entreprise Martell opens a new chapter in 2023 and evolves to meet the challenge of the century: the ecological transition. Convinced that art and design are essential levers for transforming society – whether by creating new imaginaries or conceiving new uses – the Foundation becomes a platform for research and experimentation for designers, artists and researchers, as well as a public place of awareness and learning with a focus on living things.
Its program of exhibitions, residencies, conferences and workshops focuses on supporting the emergence of innovative projects with a regenerative dimension, with the ambition of becoming a springboard for a new generation of committed creators and researchers. This universal “Fabrique des Transitions” aims to chart new paths towards a resilient and fair future. As a tool for the community, the Foundation offers greater access to Les Ateliers du Faire, whether by welcoming more residents over longer periods of time, or by offering introductory workshops for visitors of all ages. In a dynamic of collective intelligence, the projects encourage reflection on local resources and the hybridization of vernacular know-how in a territory that articulates many ultra-contemporary issues with a global dimension. The Foundation has embarked on several major structural projects in 2023, including the “ALMANACH” project, which maps the territory and identifies its assets, resources and needs, with a view to sparking new dialogues between local players and guest designers.
Right from the genesis of the project in 2016, the Foundation called on l’art en plus to build a communications strategy to accompany the gradual opening of spaces and the ramping up of projects. The aim is to position this new creative space, promote its rich programming and convey the Foundation’s unique voice alongside the Group’s communications, in compliance with the Evin law. Since then, the agency has been in charge of media relations in France and abroad, coordinating public relations for inaugurations and exhibitions, and supporting the Foundation in its digital communications, through the production of dedicated cultural content.