Wall-painting-avec-des-eleves-de-InPulse-Kingston-Jamaique-©-Akiem-pour-Rubis-Mecenat
Wall painting by students of InPulse, Jamaïca © Akiem_2. Courtesy Rubis Mécénat
Série Stop Nonsense 2016-2019, Sibusiso Bheka, élève du projet Of Soul and Joy, Johannesburg, Afrique du Sud. Courtesy de l'artiste et Rubis Mécénat
Stop Nonsense 2016-2019, Sibusiso Bheka, students Of Soul and Joy, South Africa. Courtesy of the artist and Rubis Mécénat
Tania Mouraud
Tania Mouraud, SESOS, Rubis Terminal, Port de Dunkerque, 2019 © T. Mouraud, Adagp. Photo: M. Dufour. Courtesy Rubis Mécénat - FRAC Grand Large – Hauts-de-France.
Laine Polyfloss, développement au laboratoire Ndao Hanavao, Antananarivo, Madagascar, 2018 © Rijasolo, pour Rubis Mécénat
Polyfloss wool at the Ndao Hanavao lab, Antananarivo, Madagascar, 2018 © Rijasolo. Courtesy Rubis Mécénat
Benjamin Loyauté,
Benjamin Loyauté, Palais de la Porte Dorée, Paris, 2018 © D. Perrenoud

Rubis Mécénat

Rubis Mécénat promotes creativity and supports long-term social actions through so-cio-cultural programs and artistic commissions worldwide.

Domain

Endowment Fund

Art collection

Photography

Design

Contemporary Art

Societal actions

CSR (Corporate Social Responsability)

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l’art en plus advises Rubis Mécénat since 2014.

CASE STUDY

The Rubis group, an independent French company working in the energy sector, operates in 35 countries on three continents (Europe, Africa and the Caribbean region). Since 2011, its endowment fund, Rubis Mécénat, has promoted artistic creation and supported social actions for education and health in all the countries it operates in. The fund supports artists, in France and abroad, by commissioning works for specific venues and for the group’s industrial sites, in association with cultural institutions. Rubis Mécénat has supported artists like Tania Mouraud (at the Gigantisme Triennale in Dunkerque, France) and Joël Andrianomearisoa (at the Madagascar Pavillon at the Venice Biennale, Italy). The fund also develops long-lasting artistic and social initiatives by implementing educational visual arts and design programs for young adults from disadvantaged communities in countries where the group operates : the photography program “Of Soul and Joy” in South Africa, the artistic project “InPulse” in Jamaica and the laboratory for innovation and social design “Ndao Hanavao” in Madagascar.

In 2014, Rubis Mécénat and its director, Lorraine Gobin, called on l’art en plus to design and set up a long-term communications in a responsible and straightforward manner. The company wished to emphasize the concrete results of its actions and promote the development of its projects worldwild. The purpose was to publicize and valorize both the unique socio-cultural commitment of the endowment fund (and the Rubis group internationally), as well as its involvement with artists via in-situ commissions.

l’art en plus creates and develops a global strategy, combining communication, media activations, digital and public relations. In collaboration with Rubis Mécénat’s team, the agency designes the communication platform, editorial contents and dedicated communication tools for each socio-cultural program and artistic commission. The agency facilitates its media relations in France and abroad, as well as public relations and networking with professionals to create meaningful meetings and collaborations. Since 2019, the agency has designed and co-managed the fund’s Instagram account, to share its commitments with project leaders, partners, worldwide employees of the Rubis group and the public at large.

l’art en plus has contributed to making Rubis Mécénat one of the most recognized actors, supporting contemporary creation and socio-cultural projects abroad. The visibility of the fund has grown over the years, as well as its support of new artistic endeavors and its commitment to enriching socio-cultural events.