Wall-painting-avec-des-eleves-de-InPulse-Kingston-Jamaique-©-Akiem-pour-Rubis-Mecenat
Wall painting by students of InPulse, Jamaïca © Akiem_2. Courtesy Rubis Mécénat
Série Stop Nonsense 2016-2019, Sibusiso Bheka, élève du projet Of Soul and Joy, Johannesburg, Afrique du Sud. Courtesy de l'artiste et Rubis Mécénat
Stop Nonsense 2016-2019, Sibusiso Bheka, students Of Soul and Joy, South Africa. Courtesy of the artist and Rubis Mécénat
Tania Mouraud
Tania Mouraud, SESOS, Rubis Terminal, Port de Dunkerque, 2019 © T. Mouraud, Adagp. Photo: M. Dufour. Courtesy Rubis Mécénat - FRAC Grand Large – Hauts-de-France.
Laine Polyfloss, développement au laboratoire Ndao Hanavao, Antananarivo, Madagascar, 2018 © Rijasolo, pour Rubis Mécénat
Polyfloss wool at the Ndao Hanavao lab, Antananarivo, Madagascar, 2018 © Rijasolo. Courtesy Rubis Mécénat
Benjamin Loyauté,
Benjamin Loyauté, Palais de la Porte Dorée, Paris, 2018 © D. Perrenoud
Dhewadi Hadjab, Beaux-Arts de Paris, courtesy Rubis Mécénat, église Saint-Eustache, 2021 © Romain Darnaud
Dhewadi Hadjab, Beaux-Arts of Paris, courtesy Rubis Mécénat, Saint-Eustache Church, 2021 © Romain Darnaud
Maison imaginaire sur le chemin de ronde, Brise du rouge soleil de Joël Andrianomearisoa © Juan Cruz Ibanez - CMN
Maison imaginaire sur le chemin de ronde, Brise du rouge soleil de Joël Andrianomearisoa © Juan Cruz Ibanez - CMN

Rubis Mécénat

(since 2014)
Rubis Mécénat promotes creativity and supports long-term social actions through socio-cultural programs and artistic commissions worldwide.

Domain

Endowment Fund

Art collection

Photography

Design

Contemporary Art

Societal actions

CSR (Corporate Social Responsability)

Download

l’art en plus advises Rubis Mécénat since 2014.

CASE STUDY

The Rubis group, an independent French company working in the energy sector, operates in 35 countries on three continents (Europe, Africa and the Caribbean region). Since 2011, its endowment fund, Rubis Mécénat, has promoted artistic creation and supported social actions for education and health in all the countries it operates in. The fund supports artists by commissioning works for specific venues and for the group’s industrial sites, in association with cultural institutions (Triennale Gigantisme in Dunkirk or Venice Biennale). In parallel, the fund develops educational programs around visual arts and design for young adults from underprivileged communities in the group’s countries: photographic program Of Soul and Joy in South Africa, InPulse art project in Jamaica, innovation laboratory for social design Ndao Hanavao in Madagascar.

In 2014, Rubis Mécénat called on l’art en plus to design and set up a long-term communication strategy promoting the development of projects in the territories. The aim is to promote both the socio-cultural commitment of the endowment fund and the group internationally and its involvement with artists.

l’art en plus created and developped a global strategy, combining media activations, digital communication and public relations. In collaboration with Rubis Mécénat’s team, the agency designed the communication platform, editorial contents and dedicated communication tools for each socio-cultural program and artistic commissions. l’art en plus orchestrated French and international media relations, public relations and networking with professionals to create meaningful collaborations. In 2019, the agency created the fund’s Instagram account and co-administered it since then.

l’art en plus has contributed to make Rubis Mécénat a recognized and legitimate player in providing support to contemporary art and socio-cultural projects internationally. The fund’s visibility has grown steadily over the years, supporting artistic events and developing a greater socio-cultural commitment each year.