Fnac

Fnac's mission is to democratize access to culture for everyone, everywhere. This commitment is at the heart of its DNA and is reflected in its sponsorship policy and the promotion of photography through its collection, now the largest private collection of photographs owned by a company.

Cultural strategy

The agency assisted Fnac with a strategic review of its cultural activities in 2025.

Fnac’s mission is to democratize access to culture for everyone throughout the country. This commitment is at the heart of its DNA and is expressed through its cultural events organized throughout the year in Fnac shops or during major federative gatherings, such as Fnac Live Festival.

Fnac is France’s number 1 bookseller and number 1 record retailer, and works to support and promote creativity through the organisation of leading cultural prizes:

The Prix du Roman Fnac: the first prize of the new literary season, it opens the ball of literary distinctions by rewarding a novel each year through its jury.

The Prix Goncourt des Lycéens: created by Fnac and the French Ministry of Education, Youth and Sports in 1988, this annual prize allows secondary school classes to elect a winner from among the authors in the Goncourt selection.

The Prix BD Fnac France Inter: voted for by Fnac journalists and booksellers, this prize rewards the comic book of the year, from among the 5 finalist comics selected by a jury of the general public.

Since its creation, Fnac has also developed a policy of disseminating and promoting photography through its collection, which is now the largest private collection of photographs owned by a company. Today it is consolidating its historic commitment to this field and to those involved in it.

L’art en plus assisted Fnac in auditing its cultural activities in order to structure and revitalise its sponsorship policy (strategic advice, sourcing, supports and partners, etc.).