AFALULA was created in 2018 following an intergovernmental agreement signed by France and Saudi Arabia. The agency aims to assist its Saudi partner, the Royal Commission for AlUla (RCU), in the economic, touristic and cultural development of AlUla, a region in the northwest of Saudi Arabia endowed with an exceptional natural and cultural heritage.

Dedicated to promoting contemporary Malagasy art, the independent non-profit space Hakanto Contemporary was co-founded in Antananarivo in 2020 by artist Joël Andrianomearisoa, who is also its artistic director, and entrepreneur and patron Hasnaine Yavarhoussen. A new 2,000 m2 space opened in 2024.

Diptyque is a pioneer of perfume, a forerunner of an art de vivre through the senses. For Diptyque, perfume is an art, and art is a journey. The first boutique was opened in 1961 at 34 boulevard Saint Germain, and the brand now exports the Parisian chic to 42 countries. The brand regularly initiates ambitious collaborations with artists.