Diptyque

l’art en plus has been advising Diptyque since 2020 to design, manage and promote the company’s artistic projects. 

Diptyque’s relationship with creation goes back to the origins of the Maison, born from the meeting of three multidisciplinary artists. Since then, Diptyque has continued to affirm the power of art by supporting creativity in all its forms and multiplying its collaborations with artists. 

In 2021, Diptyque celebrated its 60th anniversary by paying tribute to the brand’s founding trio, aesthetes sensitive to beauty and world cultures. To mark the occasion, l’art en plus orchestrated the design and production of the exhibition “Voyages immobiles – Le Grand Tour” with curator Jérôme Sans. The agency also oversaw five original olfactory collaborations inspired by the flagship destinations of the “Diptyque voyage” (Paris, Venice, Miliès, Tokyo and Byblos) with international artists Joël Andrianomearisoa, Johan Creten, Rabih Kayrouz, Zoë Paul and Hiroshi Sugimoto. 

In 2023, for its first participation in Art Basel Paris, Diptyque continued the collaboration with Joël Andrianomearisoa, giving him carte blanche to create a work of art based on imagination, the real or dreamed journey, and the perfume L’Autre. l’art en plus coordinated the overall production of the project and of this original installation: a trilogy of pieces and materials in which the materiality of emotions dear to the artist is expressed poetically and through olfaction. At the same time, the agency oversaw the communication with the media, influencers and public relations, to ensure maximum visibility and the widest possible reach during Art Week in Paris.

With the success of these new and ambitious projects, Diptyque is reinforcing its image and positioning as a creative, artistic and committed brand. The agency has been working with Diptyque since 2023 on the creation of a major new sponsorship program, to be announced and deployed in 2025.