diptyque
diptyque is a pioneer of perfume: a forerunner of an art de vivre through the senses. For diptyque, perfume is an art, and art is a journey. The first store opened in 1961 at 34 boulevard Saint Germain; today, the maison exports its brand of Parisian chic to 42 countries.
domaines
Contemporary Art
Patronage
Design
l’art en plus has been working with Diptyque since 2020 to conceive and manage the Maison’s artistic projects.
Diptyque’s relationship with creation dates back to the origins of the Maison, born from the meeting of three multidisciplinary artists, and has continued ever since to affirm the power of artistic practice by supporting creativity in all its forms and multiplying collaborations with artists.
In 2021, Diptyque celebrates its 60th anniversary by paying tribute to the brand’s founding trio, aesthetes sensitive to the beauty and cultures of the world. l’art en plus oversaw the production of the exhibition “Voyages immobiles – Le Grand Tour” at the Poste du Louvre, conceived with curator Jérôme Sans, along with collaborations with international artists inspired by the flagship destinations of the “Diptyque voyage”: Paris, Venice, Miliès, Tokyo and Byblos. Five artists were invited to create a work of art using olfaction to illustrate one of the ports of call: Joël Andrianomearisoa, Johan Creten, Rabih Kayrouz, Zoë Paul, and Hiroshi Sugimoto.
In 2023, for its first participation in Paris+ par Art Basel, Diptyque resumes the collaboration begun two years prior as part of the Grand Tour with Joël Andrianomearisoa and gives him carte blanche to create an original work where imagination – the real or dreamed journey, and the perfume L’Autre – hold a central place, and in which the materiality of emotions dear to the artist, is expressed in a poetic way. l’art en plus accompanies the Maison in the creation of the project “UN AUTRE MONDE”, a poetic trilogy in varied materials that brings together his signature mediums. Combined with olfaction, they give this creation a sensitive dimension.
Alongside Diptyque, l’art en plus conceived and coordinated these largescale operations, and supported the brand in its communication with the media, influencers, and public relations.
With the success of these original and ambitious projects, Diptyque has strengthened its image and positioning as a creative, artistic and committed brand.