Orient Express

l’art en plus worked with Orient Express from 2022 to 2024.

In order to share the key stages of the train’s historic restoration prior to its commercial launch, Orient Express asked l’art en plus to design a creative, educational and meaningful cultural program strategy designed to combine the promotion of a highly luxurious experience reserved for a primarily international clientele with a broader historical and heritage approach aimed at the general public, documenting the extraordinary adventure of the rebirth of this standard-bearer of excellence and the art of living “à la française”.

Following an initial phase of analysis and reflection carried out in collaboration with Orient Express teams, l’art en plus devised a strategy for “revealing” the major stages in the train’s rebirth through several major themes, activation components and strategic partnerships with prestigious institutions and events. The agency coordinated the creation of archives and editorial content (texts, photos, videos of workshop visits and interviews, etc.), and initiated the signature of a first partnership agreement with one of the most prestigious art and design schools, the École Nationale Supérieure des Arts Décoratifs in Paris, to share the Renaissance of the Orient Express with young talent, prescribers and professionals. A dedicated educational program is put in place in collaboration with the faculty for the 2023-2024 academic year, inviting 3rd-year students in the Textile and Material Design department to reflect on the know-how and crafts (industrial and artisanal) involved in a railway transport and, more broadly, to conduct a global reflection on mobility with regard to current social and climatic issues.