Audi talents

l’art en plus worked with Audi talents from 2016 to 2022.

From 2007 to 2022, Audi talents, the cultural program of Audi France, supported the creative avant-garde in France. A true laboratory of forms, it provided prizewinners with the financial, artistic and human resources they needed to devote themselves, over a long period of time, to the development and production of their original project.

Since its creation, Audi talents has supported 47 creators and produced over 40 cultural events. For six years from 2012 to 2018, Audi talents also co-produced the Weekend des Musiques à l’image at the Philharmonie de Paris, welcoming renowned figures such as Alexandre Desplat and Michel Legrand.

l’art en plus designed the global communication strategy, media activations and influence strategy for the celebration of the anniversary year in 2016 as well as the media coverage of the ephemeral venue opened in Paris for the occasion, the Galerie Audi Talents (media events, dinners and PR evenings). Following this celebration, l’art en plus helped Audi France rethink the program and launch a new formula, for which the agency orchestrated media activations, public relations and links with e-influencers (awards evenings, exhibition openings, events, etc).

l’art en plus has helped to make Audi Talents a leading cultural program and an influential player in creative innovation thanks to a contemporary and positive communication for the brand.