MAIF
domains
Corporate sponsorship
Art Award
Corporate Art Collection
Contemporary Art
Innovation
l’art en plus produced and coordinated the Prix MAIF pour la sculpture for 10 years, from 2014 to 2024.
In 2014, MAIF calls on l’art en plus to dynamize and develop the Prix MAIF pour la sculpture, a singular prize that allows artists to create a bronze sculpture for the first time in close collaboration with a foundry.
In 2019, MAIF asked the agency to completely rethink the Prize for a more contemporary and innovative positioning, responding to the company’s new strategic directions, societal developments and new artistic practices.
The endowment is thus oriented towards providing comprehensive support to produce a sculpture using innovative technologies such as artificial intelligence, modeling, 3D printing, robotics…
After rewarding the winning project by Grégory Chatonsky and Goliath Dyèvre in 2020, the MAIF Prize will be awarded to Marion Roche in 2021, Émilie Perotto in 2022 and Arthur Hoffner in 2023.
l’art en plus oversaw the overall organization and communication of the Prize for 10 years: general coordination (creation and distribution of the call for applications and rules, administration of applications received, design and organization of juries, moderation of deliberations), management of relations with artists and partners, creation and production of the prize-giving ceremony in a Paris cultural institution (sourcing of venues, exhibition of works, artistic performances, educational workshops, etc.), media activations and plans, public relations, support and coordination of production, publishing of the catalog. The agency also orchestrated the digital awareness of the Prix MAIF pour la sculpture: social networks, e-influence and digital content creation.
Since 2014 and through the two versions of the Prize (bronze then new technologies), the agency has supported 10 winners and 37 finalists, selected over 1,200 applications, led 10 juries made up of notable personalities and art professionals, organized 9 award ceremonies held in various venues (Palais de Tokyo, Palais de la Découverte, MAIF Social Club, etc.) and supported the production of 10 original works of art.