Rubis Mécénat

l’art en plus has been advising Rubis Mécénat since 2014.

The Rubis Group, an independent French energy operator, operates in 35 countries on 3 continents (Europe, Africa and the Caribbean). Since 2011, its endowment fund, Rubis Mécénat, has been promoting creativity and supporting societal actions in education and health in the countries where it operates. The fund supports artists by commissioning works for specific locations and the Group’s industrial sites, in association with cultural institutions (Triennale Gigantisme in Dunkirk or the Venice Biennale). At the same time, the fund develops educational programs around visual arts and design for young adults from underprivileged communities in the group’s countries: Of Soul and Joy photography program in South Africa, InPulse art project in Jamaica, Ndao Hanavao social design innovation laboratory in Madagascar.

Rubis Mécénat called on l’art en plus to design and deploy long-term, responsible communication that promotes the development of the projects locally and their influence around the world.

l’art en plus has developed a global strategy combining media activations, digital communication and public relations. In collaboration with the fund’s teams, the agency designs the editorial content and communication tools dedicated to each socio-cultural program and artistic commission. It orchestrates French and international media relations, the media plan, public relations and networking with professionals to create meaningful encounters and collaborations. The agency designed the fund’s Instagram account, which it has since co-administered, and coordinates the production of its video content.

l’art en plus has helped to establish Rubis Mécénat as a recognized and legitimate player in the support of contemporary creation and international socio-cultural projects. The fund’s visibility has grown over the years, supporting artistic news and a socio-cultural commitment that grows richer every year.