AFALULA was created in 2018 following an intergovernmental agreement signed by France and Saudi Arabia. The agency aims to assist its Saudi partner, the Royal Commission for AlUla (RCU), in the economic, touristic and cultural development of AlUla, a region in the northwest of Saudi Arabia endowed with an exceptional natural and cultural heritage.

Diptyque is a pioneer of perfume, a forerunner of an art de vivre through the senses. For Diptyque, perfume is an art, and art is a journey. The first boutique was opened in 1961 at 34 boulevard Saint Germain, and the brand now exports the Parisian chic to 42 countries. The brand regularly initiates ambitious collaborations with artists.

A Cosmopolitan icon for over 130 years, Orient Express (Accor Group) is an emblem of timeless luxury, illustrated by the ambitious restoration and refurbishment of the train's 17 historic carriages, in collaboration with French luxury houses and craftsmen, and a collection of Orient Express hotels.

Created in 2008 as part of MAIF's cultural sponsorship policy, the Prix MAIF pour la sculpture helps artists bring a bold sculpture project to life, by supporting the production of a work made using today's technologies.

Since 2007, Audi talents, the cultural program of Audi France, has supported the avant-garde and emerging artists in the visual arts - visual arts, design and applied arts, music and image, digital arts, audiovisual productions.

Maison Matisse was created in 2019 by the fourth generation of Henri Matisse's family to celebrate and share the boldness and the values of this universally-acclaimed artist.