Agency
l'art en plus is a communication and cultural content production consulting agency that transforms your commitments into impact.
We advise art patrons, philanthropists and private actors committed to society and creativity. Our mission: to amplify their influence, design ambitious artistic projects and mobilize the talent and creative resources to help their initiatives shine.
GLOBAL COMMUNICATION: reveal your potential
We coordinate the global communication of projects run by private-sector actors with a long-term commitment to society and creativity. Through a synergy of actions – impactful events, inspiring media and social media campaigns, targeted networking – we build strong visibility and a reputation of excellence.
We act as a creative communication and consultancy platform:
– Audit and benchmark
– Tailor-made brand and engagement strategy
– Activations and captivating narratives
– Strategic partnerships and mobilization
MEDIA RELATIONS: giving resonance to your projects
We design tailor-made campaigns combining global and targeted strategies to generate high-quality media coverage, overseeing each stage with expertise: creating engaging editorial content, impactful media activations, innovative communication tools and customized media plans.
We manage relations with the international media from our Paris office and in close collaboration with our international consultant Thomas Brown, to ensure that your messages are strongly embodied, perfectly consistent and have maximum impact.
clients
- AFALULA – French Agency for AlUla Development
- Hakanto Contemporary
- Fondation d’entreprise Martell
- Fondation Louis Roederer
- Lee Ufan Arles
- Diptyque
- Bloomberg Philanthropies
- Venet Foundation
- KADIST
- Rubis Mécénat
- Palazzo Al Bosco
- ellipse art projects
- Orient Express
- SAM Art Projects
- Fonds de dotation Orient Express
- Fondation Francès
- Espace Muraille
- Fondation Thalie
- Collection Société Générale
- Fondation Jean-François et Marie-Laure de Clermont-Tonnerre
- Fondation CHU Teh-Chun
- MAIF
- Château du Rivau
- Fondation François Schneider
- Palais d’Iéna-Conseil économique
- HYam
- Audi talents
- Fondation Bettencourt Schueller
- Lab’Bel
- Maison Matisse
- Art [ ] Collector
- Fonds de dotation Merci
- Résidence Saint-Ange
- Fondation Carmignac
- Chambres à part
- Emerige
SOCIAL MEDIA AND E-INFLUENCE: creating fruitful connections
We help our clients to control their image and convey powerful messages on social networks. By aligning their digital communications with their ambitions, we deploy high-impact strategies that mobilize their audiences:
– Tailor-made social media strategy
– Production of engaging multimedia content
– Dynamic and coherent editorial planning
– Targeted advertising to maximize reach
– Mobilizing e-influencers to amplify your voice
PUBLIC RELATIONS AND NETWORKING: creating lasting alliances
We encourage strategic meetings bringing together decision-makers, talent and influencers from the worlds of culture, design, craft, luxury and business. These exchanges give rise to lasting collaborations and committed ambassadors for the projects we support.
clients
- AFALULA – French Agency for AlUla Development
- Hakanto Contemporary
- Fondation d’entreprise Martell
- Fondation Louis Roederer
- Lee Ufan Arles
- Diptyque
- Bloomberg Philanthropies
- Venet Foundation
- Rubis Mécénat
- Palazzo Al Bosco
- ellipse art projects
- Orient Express
- SAM Art Projects
- Fonds de dotation Orient Express
- Espace Muraille
- Fondation Thalie
- Collection Société Générale
- Fondation CHU Teh-Chun
- MAIF
- Fondation François Schneider
- Palais d’Iéna-Conseil économique
- HYam
- Audi talents
- Fondation Bettencourt Schueller
- Lab’Bel
- Maison Matisse
- Art [ ] Collector
- Fonds de dotation Merci
- Résidence Saint-Ange
- Emerige
CULTURAL STRATEGY CONSULTANCY: sustainably connecting brands to the arts and culture
We assist companies and brands in defining and transforming their cultural strategy to reveal their commitment and strengthen their impact.
STRUCTURING A VISION: we help brands to build or rethink their cultural policy in line with their values, history and strategic ambitions.
ENLIGHTENED SPONSORSHIP: we advise them on developing structured and relevant sponsorship policies, by identifying the projects most closely aligned with their objectives.
CREATION OF FOUNDATIONS AND ENDOWMENT FUNDS: we oversee the creation of foundations or endowment funds, from conceptualization to implementation, in order to provide a lasting and impactful framework for their commitment.
STRATEGIC GUIDANCE: we offer comprehensive guidance in identifying the cultural and social initiatives to be supported, initiating collaborations and raising their profile.
Thanks to our expertise in the world of art and culture, combined with a perfect understanding of the challenges facing brands, we position our clients as committed and visionary players at the crossroads of creation, innovation and social responsibility.
PRODUCTION: Arts at the heart of every project
From conception to artistic direction, we bring together exceptional talents – curators, scenographers, artists, designers, publishers and visual producers – to bring to life projects that combine singularity and creativity. Each collaboration is an encounter, each creation is conceived down to the finest detail, driven by a synergy of skills and artistic know-how.
EVENTS: inspiring artistic experiences
We create unique events by designing tailor-made artistic experiences and performances. From awards ceremonies and exhibition openings to private visits, launches, exclusive dinners and conversations, each project is designed to meet our clients’ commitments. From identifying service providers to coordinating and creating content, we bring to life moments that leave a lasting impression and inspire.
Approach
L’ART EN PLUS: Revealing commitment, enhancing difference
We design and manage tailor-made communication strategies, helping our clients to give meaning to their projects and assert their uniqueness in a competitive environment. Through a synergy of actions and talents, we build their image, strengthen their reputation and amplify their influence.
We devise creative strategies aligned with their vision, values and objectives. Our experience at the crossroads of the world of sponsorship, brands and the artistic and cultural ecosystem, combined with an active and influential network of decision-makers, enables us to make each project shine with high standards and authenticity.
We bring out the essence of your projects and assert your difference. Through innovative, tailor-made communications strategies, we give meaning to your commitments and your vision.
Partners
Virginie Burnet
President, Founder
After 15 years in the art market, as Head of communications, media and public relations at France's largest auction house, Virginie Burnet founded l'art en plus in 2009, combining her long-standing commitment to patronage and philanthropy with her passion for art and culture. A Graduate of Sciences PO Paris, with a degree in law and art history from the Université Panthéon-Sorbonne, she has extensive experience of the arts and cultural sector and high-level expertise in corporate communications strategy. She advises company directors on the design and implementation of patronage policies and cultural programs.
Olivia de Smedt
Associate Director
Olivia de Smedt joined l'art en plus as Associate Director in 2013 to combine her expertise in artistic production and communication. A graduate in art history and cultural management and communication, Olivia has led curatorial projects (contemporary art, design and architecture) in France and abroad (Beijing, Seoul, Paris...). She devises cultural and patronage strategies for brands, manages communication and influence campaigns and mobilizes her network of committed cultural actors. She is also associated with the publishing house JBE Books.
Team
Marion Gardair
Head of Communications "Patronage and philanthropy"
Marion Gardair holds a joint degree in Communication and Language Sciences from the Sorbonne Nouvelle University in Paris and the University of Ottawa, Canada. During her time working in Parisian PR agencies, Marion led a number of projects in the cultural, design and lifestyle fields. As an institutional communication specialist, she worked alongside cultural events, brands, creative studios and independent publishing houses to develop their visibility on French and international markets. At l’art en plus, Marion coordinates the strategies, both corporate and digital, of several clients. She puts her active network of journalists and influencers of the arts and cultural industries at the service of her clients’.
Eugénie Vignon
Project Manager and Communications Officer
Eugénie Vignon graduated from the Institut Catholique de Paris with a double degree in Art History and English, and from the Sorbonne Paris I with a Master’s degree in Art History. She began her career in the art market at Christie’s Paris, before turning to the media sector and joining the team of Connaissance des Arts. She then worked for a major press relations agency in Paris, where she helped develop communications strategies for well-known clients in the fields of culture, architecture and design. In her personal life, Eugénie is passionated of classical music, Japanese culture and cinema.
At the agency, Eugénie coordinates the corporate communications strategy as well as French and international media relations for several projects.
Aude Keruzore
Project Manager and Communications Officer
After a double degree in Law and Art History at the Université Paris I Panthéon-Sorbonne, where she was involved in the development and communication of the Paris I Panthéon-Sorbonne Prize for Contemporary Art, Aude Keruzore specialized in cultural communication at the CELSA. Having acquired a number of professional experiences in the field of contemporary creation, she notably worked in a Parisian communications agency, coordinating media relations for a varied portfolio of institutions.
At the agency, Aude assists private actors and philanthropists in developing their media and digital communications strategies, and manages the production of cultural events.
Thomas Brown
International media relations consultant, USA and UK
Thomas Brown is a strategic communications consultant for the cultural sector, based between New York, London and Paris. With a Bachelor in Visual and Critical Studies from Hampshire College, a Certificate in Management from Harvard Business School and a Certificate in French Language from the École Polytechnique, he has over a decade’s experience in senior positions within institutions (in particular at the Calder Foundation) as well as PR and marketing agencies specializing in arts and culture. Thomas is a young patron of the Alliance Française and a member of the Franco-American Chamber of Commerce. He collaborates with the DIA Art Foundation, the American Friends of the Louvre and the Massachusetts College of Art and Design.
David Desrimais
Digital and publishing consultant
David is founder and director of JBE Books, a leading art publishing house based in Paris and distributed in over 20 countries. Digital director of the Fondation Cartier pour l’art contemporain for 10 years, David Desrimais brings his in-depth knowledge of museum worlds and the demands of creating landmark locations to the project. As creative director, he ensures the excellence of the external resources and their management from the beginning to the end of the project, hand in hand with the Art en plus team and in perfect harmony with the museum. David is also founder and creative director of nouveaumessage, a storytelling agency for the worlds of art, luxury and fashion.
Julien Grollemund
Strategic Planning Consultant
Trusted advisor to CEOs and CMOs on high-stakes brand-building initiatives, Julien has extensive experience in the cultural, lifestyle and luxury sectors, successfully leading pivotal projects for iconic brands and international groups including Kering, LVMH, Richemont notably. Recently, for Cartier, Julien spearheaded initiatives to transform the Maison’s retail network into a global client engagement platform around Cartier’s culture, heritage, and craftsmanship. At Bottega Veneta, Julien designed and implemented the brand’s first VIC venues in Venice and NYC, alongside a cultural activation strategy and events. For Diptyque, he help shaped the global brand strategy, including the groundwork for a future foundation with l’art en plus.
Marc Beyney-Sonier
Social Media Consultant
Seasoned digital strategist, branding, and content production expert, Marc specializes in digital strategy and content creation for major fairs and renowned galleries (Art Basel Paris, Paris Photo, FIAC, Galleria Continua), private institutions (Fondation Louis Vuitton, Art Explora, Fondation Pernod Ricard, Bally Foundation) and public institutions (Palais de Tokyo, Centre Pompidou, Musée Yves Saint Laurent, AlUla), as well as prominent brands on cultural development. Marc also launched Projets Media, a fully digital multimedia platform that partners with leading cultural events and museums in France. With a cumulative audience exceeding 150,000 and a team of around 30 freelance collaborators, Projets Media has quickly become a key player in the cultural communication landscape.
Laurent Chetrit
Media Planning Consultant
A graduate in Anthropology and Sociology, Laurent devoted the first twenty years of his career to the communication of major sporting events, notably motor racing (Formula 1, Endurance racing like Le Mans) but also Roland-Garros and the Football World Cup (France 98). He then joined a major fashion communication agency, where he was in charge of media planning in France and Europe. Now independent, he is extending his field of expertise to other areas, notably Art and Culture.
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